All of our Ritual Shop products are available for FREE Delivery to Jersey (Standard Post the rest of UK) More info here.

What is energy and why is it important?

Simply answered, energy is the ultimate vital life force. Everything is energy and energy is everything.

31st October 2020

In our modern-day Western culture, many people might think of energy in its practical, kinetic sense. Some may even believe that energy came about at the time of electricity, but in terms of how we’re looking at energy here, it’s the life-force energy we’re interested in. The infinite source of unseen energy that flows between us and everything we can see and feel around us. 

In a practical sense, kinetic energy comes in the identifiable forms of electrical, light, mechanical, sound and thermal forces. Of course, recognisable kinetic energy is the force that causes things to move. For example, the energy stored in a piece of wood will be released when it’s burnt. Obvious sources of energy include the sun, the sea, sound and radio waves and electromagnetic pulses; we use them every day.



But what of the all-important life-force energy that flows within us, around us and above us? 

Thousands of years prior to the invention of familiar energetic elements like electricity or radio, ancient cultures realised that there’s much more to energy than meets the eye (quite literally). The illuminated perspective on energy, across the Eastern Continents and the Central and Southern Americas (as well as indigenous people of Australia, Polynesia and Africa) derived the importance of life-force energy in respect of how it affected them physically, spiritually and emotionally. They had ‘tapped into’ the fact that maintaining a healthy energetic field was tantamount to optimum wellbeing. This life-force energy was known to have great importance in a collective sense as well as individual and as such, many forms of energy healing were borne and shared down generation after generation. 

It’s probably true to say that the civilisations, which Western society deemed as ‘less civilised’ were actually far more in tune with mind, body, spirit wellness and the importance of energy way before we ever were. The Europeans are only thought to have started to include energy work within the remit of health and wellness in the 16th Century - and those doctors were considered to be ‘quacks’ or even heretics; they were vilified and their work in the public mainstream was belittled into oblivion. Thankfully, they continued their work (mostly in secret) and as such, a unique European testament to energy health was brought about, slowly… 

The ancient Chinese are thought to be some of the first to harness the power of life-force energy, known as Qi, or ‘Chi’ (pronounced, Chee). Establishing longstanding techniques and practices to take care of their health holistically, with Qi being at the root of it all; which of course, it is. The Chinese believed (and still do), that Qi flows in and around us, linking us to everything, creating a functioning unity between all things. When this Qi is blocked, there is ill-health and so exercises and treatments were developed to enable wellness, longevity and stability. 



Tai-Chi, Qi-Gong, breathing techniques, meditation and acupuncture are all time-honoured practices that derived from the ancient Chinese mastery of Qi wellness; practices we recognise and utilise today. 

In ancient Vedic and Hindu philosophy and practice, as well as Indian medicine and wellness, life-force energy is known as Prana. Whilst the Chinese define energy as life-force or Qi; Prana is physical, mental, and spiritual energy. Prana is thought to be power, developed and strengthened through yogic breathing techniques and movements, these are known as Pranayama. 

Across the globe, for thousands of years, ancient cultures have cultivated and harnessed the waves of vital life-force energy. With the progress of science and understanding of physics, there is perhaps a little less cynicism in that of the ‘unseen’. For example, scientists only recently discovered that it is energy (waves) that causes hearts to beat, but the actual heart itself (particles) was discovered thousands of years ago. What’s the betting that the ancients respected and nurtured the notion of the energy of the heart (soul) long before.


"Across the globe, for thousands of years, ancient cultures have cultivated and harnessed the waves of vital life-force energy."


‘Physics, that most precise of sciences, shows that there is a unity behind all existence, one that provides connections in new, amazing and previously un-demonstrated ways. In that unity, matter in the body forms “one huge, coherent vibration,” and existence continually remakes itself, it’s electrons forming and reforming in dancing clouds.’ - Quantum physicist Dr Hans-Peter Düer, April 2015

Living in a world that is awakening to the wisdom of the ancient philosophies of energy couldn’t come at a more important time. As we battle ill-health, fractious communities, divisive politics and too much news and negativity from who knows where, looking inward and concentrating on our energy is vital. Taking the time to understand the complete connection we have with our universe and the people and creatures in it will be the only way we can keep this world turning. It is energy that makes the world go round after all, and we; WE are the energy. 

Related articles

Cleanse your space with Grace.

Grace offers us tips on keeping the energy positive in the spaces that mean the most to us.

Embrace the Feng Shui Flow for a Radiant Glow.

Harmonise your home with Nikki G's simple tips & tricks.

Incense: Scent to raise your vibration.

The scent of incense is believed to plant seeds of thought and inspire positive change.

Shop our ritual tools

I Must be a Mermaid by Charlene Hickey

This book is personal growth at its best; love, partying, sex, art, acceptance, belief…...a beautiful memoire of an authentic human mermaid!


Birthday Cards


Velvet Gratitude Journal

Sumptuous and luxurious, this little journal features a crushed velvet cover with gold foil 70s-inspired typography.  


Paint Spatter Small Velvet Journal

These journals make the perfect stylish bedside or bookshelf accessory with a stunning gold foil pattern.


Stamford Incense Sticks

Infuse a dash of charm into everyday moments and explore the subtle magic of aromas with our selection of Incense from Stamford.


White Sage Collection

Your pick of the perfect herb pairing for whatever magic you're creating from our extensive collection.


Palo Santo Bundle

A smudge best known for clearing negative energy, use it to clear away stagnant and stale energy in your home.


Jumbo Dragons Blood Smudge

Used to release negative energy and increase the potency of magic focusing on protection and love.


Selenite Moon Bowl

If you wear crystal jewellery these are the perfect little bowls to drop it into at the end of the day, the selenite bowl will ensure it's all cleansed and charged ready for your next wear.


Crystal Pendulums

Harness your inner knowledge through inner connection with our selection of cyrstal pendulums.


Fluorite Points

Fluorite cleanses and stabilises the aura. It absorbs and neutralises negative energy and stress.


Amethyst Palmstone

Hold comfortably in the palm for your hand and use the energy to connect to the universal energy and spirit realm.


Tigers Eye Tumbled

This natural Tigers Eye is a stone of protection, grounding, and stabilising.


Almandine Garnet Tumbled

Evoke your earthy passion and fire up your root chakra with one of our favourite garnet stones.


Amazonite Tumbled

If there is a difficult conversation that you need to have, this stone can support the environment for it to go harmoniously.


Amethyst Tumbled

One of the most alluring of the healing stones for not just its colour but for its reputation as a connector to the divine.


Aloha Bay Chakra Melts

blah blah blah


Chakra Pillar Candles

This chakra is associated with Divine Energy and Self Realisation. Through meditation and prayer we surrender to the higher power.


White Coconut Taper Candles (4)

The colour for purification and cleansing, these candles burn perfectly due to their pure cotton wicks and coconut wax.


Rainbow Coconut Taper Candles (4)

All the colours together represent peace and harmony, these candles burn perfectly due to their pure cotton wicks and coconut wax.


Chakra Balancing Ritual Box


Chakra Teas - Full Set